From Painful Cracks to Everyday Comfort
Two years ago, I learned just how painful cracked heels can be. I still remember the sharp, stinging pain with those first steps out of bed on cold Massachusetts mornings.
I tried everything — creams, wraps, even paper towels inside my socks — but nothing worked for long. Nighttime gel socks weren’t practical. I needed something I could wear comfortably during the day.
That’s why I created BetterHeel — regular-looking socks with a built-in silicone heel shield. They lock in moisture, prevent dryness, and give your heels the care they need while you go about your day.
Now, I wear them year-round and haven’t suffered from cracked heels in the winter since. They worked for me — and I hope they can work for you, too.
At BetterHeel, our mission is simple: to provide gentle, natural heel care you can wear every day — so every step feels like comfort and confidence.
Shijin Wu
Founder of BetterHeel
BetterHeel MoistureLock Socks
They are the premium solution to dry, cracked heels — for women, men, and every season.
They are all-Day Moisturizing Socks feature a built-in, permanent silicone shield that locks in moisture around your heels.
They are like regular socks but provide discreet, all-day hydration to prevent dryness and repair cracked heels—whether you’re at home, at work, or on the go.